About
I'mGenZ.Iseevisualculturedifferently. Whatfeelsdated,whatfeelscurrent,orwhatmakesabrandlooklikeitbelongs. Iseeitfresh—andformostbrands,that'sthethingthey'remissing.
Where All the Work
Happens
Features
Work Process
All Tasks
Process Checklist
Workflow
Experiences
Experience
Here’s how I help you build a brand system that actually makes your business easier to see and understand.
HeyHizlan Designs
Freelance
Oct 2016 - Present
On-site, Kuala Lumpur
Built a cohesive design system to reposition the business as a premium brand.
Unlock brand market expansion through a design system that allows the brand to enter merchandising on apparel and bag.
Organises brand discovery to align positioning, personality, and tone of voice toward converting the right leads.
Firefish Branding LLP
Brand Specialist
Sep 2025 - Present
Hybrid, Singapore
Resolved the credibility gap by moving the brand from safety consultation into the AI learning market through a full design system revamp.
Rebuilt the website to improve course searches and streamline the registration experience for all generations.
Launched a social media campaign that increased average engagement by 40% and converted 10% into direct leads.
Wide Creative Works
Creative Designer
Apr 2025 - Mar 2026
Remote, Malaysia
IKEA
Sales
Jun 2023 - May 2025
On-site, Kuala Lumpur